Aestetique Magazine

    Shutterbug Presentation In Summary, Shutterbug is a magazine created by photographers for other photographers. There is barely any deviation from the main design points of the magazine (Masthead, didactic nature, and focus on images). However, versatility is shown when it comes to content and the eye-catching covers. My magazine, unlike Shutterbug, will not be a how-to magazine on how to take the best pictures but a magazine focused on appreciating the beauty of photography. Though my magazine will not focus on the same topics, I will take into account how Shutterbug chooses to organize their publications and how they focus on the images taken rather than the text: picture first, text later.

After compiling my various posts on the Shutterbug publication, I have identified a few codes and conventions that they follow throughout all of their issues. Codes & Conventions: Bold "Shutterbug" title Cover pictures are either people, scenery, or animals Table of contents are on pages 8 - 10 Feature spreads are referred to as "Special Report"s Article titles sport a how-to formula Focus on visuals with aid from text Various reviews of photography equipment Target Audience: From the various Shutterbug issues that I have studied I can deduce that their target audience is most likely photographers in general. As in various issues they state that their tips and advice are for the experienced and the new. This can be seen when seeing the codes and conventions of shutterbug, especially the articles within the magazine itself. Most, if not all, articles seem to have a didactic touch to them. The various photography equipment reviews also emphasize the ...

When reading a Shutterbug issue it can be slightly difficult to find out who their exact audience is if you are looking in the wrong places. Simply looking at the camera reviews and the descriptions can mislead the reader and make them believe that the audience is sports fan or models, or whoever the Special Report seems to be targeted to. However, the target audience is not the sports fan but the photographer who takes the pictures of said sport. This is exemplified with an article by Maria Piscopo ( of Shutterbug) who spoke to the art consultant Mary Virginia Swanson. Swanson states "To market that work requires a different skill set, one that begins with you being comfortable with presenting your work in writing, in person, and on the web. Then, depending on how broadly you want to share and possibly sell the work, you will need to determine who your audience is, and how to reach them." ( Maria Piscopo, 2013 ). This, though not hinted at, is information for photo...

Issues Viewed: 11/01/17, 04/01/18, 11/01/16 Most magazines have their feature spreads presented on the cover as an image with a short description that tells the reader who or what the picture is and what they do or what will be done with them. However, Shutterbug is unique and instead describes it as a small section they call the "Special Report" which is placed just above the title of the magazine. The "Special Report" is usually loosely described in small sentences such as "How four pros use social media to get their images out there.", which uses words such as "pros", "jump" (in other issues), and "adventure" (also in other issues). The feature spread is then referenced many times all throughout the text, as most of Shutterbug's special reports seem to be informational and even didactic in nature. This informational concept is further emphasized through a plethora of equipment reviews that litter the magazine. ...

Within 3 separate issues of the Shutterbug magazine I actually found it quite difficult to find the table of contents. Though it is towards the beginning it is not exactly at the beginning and instead begins at Page 8 and ends at page 10. I also took notice of the fact that the table of contents are all on the left pages and the pages adjacent to them are what seem to be reviews of products or descriptions of products. On the second page of the table of contents there is also a description of the cover shot in form of a "Editors Notes" section right below. On the first page of the table of contents there are three sections each labeled "Tools" a Camera section that is sometimes categorized in another name such as "Camera Review" or "Camera and Lens Review", and another section labeled "Techniques". Within each table of contents for each spread images are used sparingly, which are also labeled to show what page they can be fou...

After the analysis of 3 different issues of the Shutterbug photography magazine it was evident that their masthead remains generally unchanged throughout their issues. The title and the font of the title remain unchanged and only it’s color changes at times. On all issues viewed, just above the title, there is what is called the special report, which is meant to tell the reader what they can expect to find inside the magazine. This text, however, is not always labeled as “Special Report” and at times just says what is happening in the magazine. For example the April 1st 2017 issue drops the “Special Report” and simply says “The internets most popular photographers tell us the secrets to their success”. Normally, such as in the September 1st issue of 2017, the section is named Special Report and is one of the few things that changes from issue to issue. One of the other parts of the magazine that changes is the placement of the cover lines, as they switch from left to right. The c...