Research Compilation

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After compiling my various posts on the Shutterbug publication, I have identified a few codes and conventions that they follow throughout all of their issues.

Codes & Conventions:
Bold "Shutterbug" title
Cover pictures are either people, scenery, or animals
Table of contents are on pages 8 - 10
Feature spreads are referred to as "Special Report"s
Article titles sport a how-to formula
Focus on visuals with aid from text
Various reviews of photography equipment

Target Audience:
From the various Shutterbug issues that I have studied I can deduce that their target audience is most likely photographers in general. As in various issues they state that their tips and advice are for the experienced and the new. This can be seen when seeing the codes and conventions of shutterbug, especially the articles within the magazine itself. Most, if not all, articles seem to have a didactic touch to them. The various photography equipment reviews also emphasize the audience that shutterbug is trying to reach: photographers.

When working on my own magazine I want the audience to know I am directly targeting them so they can relate with the magazine content at the highest possible level. Since my magazine is meant to focus more on the art of photography and appreciating its beauty I need to catch the readers attention as best I can. Though Shutterbug is more of a how-to style magazine, I can still take into account their usage of visuals and the use of text to emphasize a point.

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