When reading a Shutterbug issue it can be slightly difficult to find out who their exact audience is if you are looking in the wrong places. Simply looking at the camera reviews and the descriptions can mislead the reader and make them believe that the audience is sports fan or models, or whoever the Special Report seems to be targeted to. However, the target audience is not the sports fan but the photographer who takes the pictures of said sport. This is exemplified with an article by Maria Piscopo ( of Shutterbug) who spoke to the art consultant Mary Virginia Swanson. Swanson states "To market that work requires a different skill set, one that begins with you being comfortable with presenting your work in writing, in person, and on the web. Then, depending on how broadly you want to share and possibly sell the work, you will need to determine who your audience is, and how to reach them." ( Maria Piscopo, 2013 ). This, though not hinted at, is information for photo...